Ad of the Week: Nissan Self-Healing Paint
The Ad The ad is for Nissan’s new self-healing paint, a first in the auto industry. Nissan wanted to find a unique way to showcase this unique product, and that it did. The… Read More
Category Archive: Companies
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Digital News: Target Tests a new Social Coupon Strategy with Cartwheel and Facebook
The News Target has launched a new social coupon strategy with a beta website called Cartwheel. Tying into Facebook, Cartwheel provides social-oriented discounts and savings at Target stores. The move makes it a… Read More
Digital Thought Starter: Publishers Need to Enhance their Tablet Offers
Tablets have undoubtedly become huge players in the digital world. With a huge surge in tablet owners since the first iPad, marketers have dubbed this as the outlet of the future. The result has… Read More
Ad of the Week: OMEGA Co-Axial Chronometer
As part of a new section on my site (as well as a push for me to get blogging again), I will be selecting ads each week that interest me. The Ad This… Read More
Digital Thought Starter: What Brands can Learn from JCPenney
After an extremely turbulent time since Ron Johnson first took over as CEO last February, JCPenney is now picking up the pieces. For over a year, the company saw profits dwindle and stock… Read More
Case Study: Lord and Taylor Fails on Twitter
A word to the wise for brands out there: make sure you are triple checking your posts on social media. In an effort to discover businesses marketing themselves on Twitter today, I came… Read More
Digital Thought Starter: Travel Brands Missing out on Pinteresting Possibilities
I check social networks quite frequently to catch brands launching marketing efforts on the sites. I have been particularly focused on Pinterest since it is the most buzzed about social network at the… Read More
Case Study: Tic Tac Launches Social Media Contest on Twitter
With high profile marketing blasts from favorite candies like Twix and Mike & Ike, the world of sweets has become a large adopter of social networks. This month, Tic Tac became the latest… Read More
Brands take on the Pope Real Time
After years of social media marketing, quick thinking and fast implementation by brands has become a common routines. They’ve begun to realize the importance of acting quickly in the real-time environment social media… Read More
Why Social Media needs to be Re-evaluated
Over the last 5 years, social media marketing has grown from a platform of skepticism by brands to an essential tactic of marketing plans. Unfortunately, as more and more businesses further incorporate social… Read More
