The Pinterest bug has spread from moms, to brands, to men, and now to government organizations. The Michigan government, under the branding campaign “Pure Michigan” launched a Pin to Win contest on Valentine’s… Read More
Home improvement store Lowe’s looked to app-turned-social-network Instagram for its latest marketing tactic. Dedicated solely to the Instagram platform, the campaign is part of a long-tail marketing effort to reach customers in a… Read More
Diet Coca-Cola partnered up with heart-health organization The Heart Truth this month for heart month. The partnership is a two-year strong relationship between the two organizations to help promote women’s heart health. As… Read More
Home goods store West Elm has taken the plunge into Pinterest marketing. The Pottery Barn-owned company launched its first Pinterest campaign January 22nd. The campaign centers around a Pin to Win sweepstakes and… Read More
Contrary to the preconceived notions of many, Pinterest isn’t just about clothing, cooking, and weddings. If users spent a little bit of time to explore the site and connect with users who pin… Read More
Starbucks wants customers to get green, and in return, they’ll save green. Earlier this month, Starbucks announced it would be offering reusable coffee cups for $1. The cups are made of plastic and… Read More
In a land of increasing belly sizes comes a surprising twist of fate. As America slurps on calorie-loaded sodas and shoves pounds of beef into their mouths, a company cashing in off of… Read More
Starbucks made a huge marketing push for its blonde roast coffee early this year. Dubbed the “lighter, mellower side of Starbucks”, the blonde roast was released late 2011. Using a wide array of… Read More
Yet another brand has begun marketing on Pinterest, and this time it’s B2B and consumer brand Philips. The move comes as a bit of a surprise given Philips’ more traditional roots and corporate… Read More
Macy’s joined the ranks of a growing number of brands using Pinterest to market themselves. In late September, Macy’s launched a new “Pin to Win” pinning competition. Similar in strategy to many brands,… Read More
Bryan Nagy - Photo Digital Media, Marketing Communication, and Advertising
