Category Archive: Companies

Case Study: Bosch offers Kitchen Giveaway on Facebook

Industrial, tech, and consumer goods company Bosch launched a Facebook campaign for its Canada home appliances division. The campaign uses the social network Facebook to offer a giveaway of their Ascenta dishwasher collection.… Continue reading

Ad of the Week: Nissan Self-Healing Paint

The Ad The ad is for Nissan’s new self-healing paint, a first in the auto industry. Nissan wanted to find a unique way to showcase this unique product, and that it did. The… Continue reading

Digital News: Target Tests a new Social Coupon Strategy with Cartwheel and Facebook

The News Target has launched a new social coupon strategy with a beta website called Cartwheel. Tying into Facebook, Cartwheel provides social-oriented discounts and savings at Target stores. The move makes it a… Continue reading

Digital Thought Starter: Publishers Need to Enhance their Tablet Offers

Tablets have undoubtedly become huge players in theĀ  digital world. With a huge surge in tablet owners since the first iPad, marketers have dubbed this as the outlet of theĀ future. The result has… Continue reading

Ad of the Week: OMEGA Co-Axial Chronometer

As part of a new section on my site (as well as a push for me to get blogging again), I will be selecting ads each week that interest me. The Ad This… Continue reading

Digital Thought Starter: What Brands can Learn from JCPenney

After an extremely turbulent time since Ron Johnson first took over as CEO last February, JCPenney is now picking up the pieces. For over a year, the company saw profits dwindle and stock… Continue reading

Case Study: Lord and Taylor Fails on Twitter

A word to the wise for brands out there: make sure you are triple checking your posts on social media. In an effort to discover businesses marketing themselves on Twitter today, I came… Continue reading

Digital Thought Starter: Travel Brands Missing out on Pinteresting Possibilities

I check social networks quite frequently to catch brands launching marketing efforts on the sites. I have been particularly focused on Pinterest since it is the most buzzed about social network at the… Continue reading

Brands take on the Pope Real Time

After years of social media marketing, quick thinking and fast implementation by brands has become a common routines. They’ve begun to realize the importance of acting quickly in the real-time environment social media… Continue reading

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