Macy’s joined the ranks of a growing number of brands using Pinterest to market themselves. In late September, Macy’s launched a new “Pin to Win” pinning competition. Similar in strategy to many brands,… Continue reading
When you think of exciting brands, it’s almost certain you won’t hear the name Goodyear come up in any discussion. The brand, around since the late 1800s, has always marketed itself as a… Continue reading
I’ve written in the past about social traveling being the next big thing. Sites like Gtrot and Tripomatic take travel planning into social media, allowing users to see where their friends have been,… Continue reading
I posted a few months ago about Nordstrom using creepily smart pixeling and ad serving technology to display incredibly relevant ads to users. For me, Nordstrom knew what items I had pinned from… Continue reading
The war between Bing and Google continues. If you’ve seen the commercial or the ads across the internet, you’ll know that Bing is having a search challenge between Google in their latest big… Continue reading
Promoted tweets on Twitter are an unfortunately problematic marketing tool for many brands. I have featured posts about brands making a mess of them. It seems many brands are unsure how to manage… Continue reading
It’s easy to see what many large brands are doing on Facebook. In fact, some even make the news for the work they’re doing- and not doing (remember the GM fiasco earlier in… Continue reading
While I focus myself primarily in the digital space, I can’t help but admire some great traditional media advertisers have put out. A few weeks ago a set of billboards drew nation-wide attention… Continue reading
Advertisers and brands can’t seem to get enough of Promoted Tweets on Twitter. They also can’t seem to do them right. Brands (and their agencies) seem to forget that Twitter is a dynamic… Continue reading
