Category Archive: Facebook

Digital News: Target Tests a new Social Coupon Strategy with Cartwheel and Facebook

The News Target has launched a new social coupon strategy with a beta website called Cartwheel. Tying into Facebook, Cartwheel provides social-oriented discounts and savings at Target stores. The move makes it a… Read More

Digital Thought Starter: Why we Need to Re-Think Facebook Marketing

It is a common conversation in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing plans, business seminars, college courses, and entrepreneurs. There… Read More

Brands take on the Pope Real Time

After years of social media marketing, quick thinking and fast implementation by brands has become a common routines. They’ve begun to realize the importance of acting quickly in the real-time environment social media… Read More

Facebook Releases “Pages You Might Like” Non-Social Ad Units in Newsfeed/Mobile

Facebook ads have yet again become more confusing than ever. The social network has introduced a slew of ad products over the years, and it just got more confusing. At the end of last… Read More

A dive into Facebook’s Graph Search

Plagued with mystery, social media site Facebook sent invitations for a private press conference to the media, thought leaders, and select business people. The invitations hinted at a big announcement, prompting invitees to… Read More

Starbucks’ Integrated Marketing Campaign for its Blonde Roast

Starbucks made a huge marketing push for its blonde roast coffee early this year. Dubbed the “lighter, mellower side of Starbucks”, the blonde roast was released late 2011. Using a wide array of… Read More

Facebook Plans Slight Changes for Timeline

The number of changes Facebook makes to its users’ profiles is enough to fill a large novel, and this week Facebook confirmed more changes are coming. Via test already rolling out in New… Read More

Brands: Be More Aware of the Facebook ads you’re Running

Facebook advertising is an easy platform to use, and also make mistakes on. Today I was served an ad from Home Depot asking me to download  their 2012 Holiday Style Guide app. This… Read More

Facebook Gifts Market for the Holidays

Just over two weeks ago I posted about Facebook Gifts, a new offering from the top social network Facebook. Facebook Gifts allow users to purchase gifts online for one another directly through Facebook.… Read More

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