Category Archive: Marketing Spotlight

Recommendation: Have one social media account per network

Businesses love creating various accounts for themselves on social networks. For example, a business might have an account for their overall US brand messaging, then another account for an overseas division, then another… Continue reading

Case Study: Hawaii Ramps up its Marketing

The tourism office of Hawaii has ramped up its marketing efforts this winter with a smart traditional and digital marketing campaign. The campaign is geo-targeted to specific areas across the United States. For… Continue reading

Digital News: Banana Republic tests Marketing on Content App Flipboard

Ah, Flipboard. One of my favorite apps, particularly on the iPad. I am not the only one. The app claims 90 million users. With the huge user base, brands are trying to find… Continue reading

Case Study: Four Seasons Hotels uses Pinterest as a Concierge Service

We’ve seen boards. We’ve seen contests. We haven’t seen something quite like this. With an incredibly unique idea, Four Seasons Hotels and Resorts is doing something that hasn’t been done, at least on… Continue reading

Digital Thought Starter: Why we Need to Re-Think Facebook Marketing

It is a common conversation in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing plans, business seminars, college courses, and entrepreneurs. There… Continue reading

Windows Releases Pinterest Contest

Contrary to the preconceived notions of many, Pinterest isn’t just about clothing, cooking, and weddings. If users spent a little bit of time to explore the site and connect with users who pin… Continue reading

Coca-Cola Aims to Take on Obesity with new Campaign

In a land of increasing belly sizes comes a surprising twist of fate. As America slurps on calorie-loaded sodas and shoves pounds of beef into their mouths, a company cashing in off of… Continue reading

Starbucks’ Integrated Marketing Campaign for its Blonde Roast

Starbucks made a huge marketing push for its blonde roast coffee early this year. Dubbed the “lighter, mellower side of Starbucks”, the blonde roast was released late 2011. Using a wide array of… Continue reading

When Promoted Trends on Twitter just don’t make Sense

I have been an avid follower of Promoted Trends on Twitter. Not because I find them interesting, but because I find they’re used incorrectly by many businesses. Twitter displays trends along the left-hand… Continue reading

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