Category Archive: Pinterest

Case Study: Targeting Men on Pinterest with DIY Network

The Target Despite the huge surge in Pinterest users since early 2012, men have been a particular sore spot for the social network. With pins of weddings, flowers, and doilies abound on Pinterest,… Read More

Digital Thought Starter: Travel Brands Missing out on Pinteresting Possibilities

I check social networks quite frequently to catch brands launching marketing efforts on the sites. I have been particularly focused on Pinterest since it is the most buzzed about social network at the… Read More

Pinterest Releases Web Analytics

After much anticipation, Pinterest has finally released their web analytics solution. The announcement was made across the web, and also found its way into Business user’s email addresses, as shown below. What is… Read More

Pinterest Tests Site Redesign to Increase Engagement

Social network Pinterest is testing a new design for its users. Though the update is relatively small, it’s likely a stepping stone for a larger site overhaul many are predicting as Pinterest (continues)… Read More

Pure Michigan Takes on Pinterest with Getaway Contest

The Pinterest bug has spread from moms, to brands, to men, and now to government organizations. The Michigan government, under the branding campaign “Pure Michigan” launched a Pin to Win contest on Valentine’s… Read More

West Elm Launches Integrated Pinterest Campaign

Home goods store West Elm has taken the plunge into Pinterest marketing. The Pottery Barn-owned company launched its first Pinterest campaign January 22nd. The campaign centers around a Pin to Win sweepstakes and… Read More

Windows Releases Pinterest Contest

Contrary to the preconceived notions of many, Pinterest isn’t just about clothing, cooking, and weddings. If users spent a little bit of time to explore the site and connect with users who pin… Read More

Pinterest Surveys Business Users

Pinterest launched business profiles just a few months ago, and it appears the social media site is ready to see if users are actually using them. Last week owners of these profiles received… Read More

Why you (and your Brand) Need to be On Pinterest – Revisited

There’s no disputing the unexpected rise in popularity of the social networking site Pinterest since the beginning of this year. It’s quickly become one of the most widely used social sites on the… Read More

Top Social Networks of 2012 via Nielsen

Nielsen has released their 2012 State of Social Media report. The report highlights a few interesting details about the top social networks and where we’re using social media. The Social Networks we Use… Read More

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