Category Archive: Social Media

Digital Thought Starter: What Brands can Learn from JCPenney

After an extremely turbulent time since Ron Johnson first took over as CEO last February, JCPenney is now picking up the pieces. For over a year, the company saw profits dwindle and stock… Read More

Case Study: Targeting Men on Pinterest with DIY Network

The Target Despite the huge surge in Pinterest users since early 2012, men have been a particular sore spot for the social network. With pins of weddings, flowers, and doilies abound on Pinterest,… Read More

Case Study: Lord and Taylor Fails on Twitter

A word to the wise for brands out there: make sure you are triple checking your posts on social media. In an effort to discover businesses marketing themselves on Twitter today, I came… Read More

Digital Thought Starter: Travel Brands Missing out on Pinteresting Possibilities

I check social networks quite frequently to catch brands launching marketing efforts on the sites. I have been particularly focused on Pinterest since it is the most buzzed about social network at the… Read More

Digital News: Sponsored Post Captured on LinkedIn

In February, LinkedIn announced an addition to their advertising offering- Sponsored Posts. The posts are similar to ad products on other social networks, like newsfeed sponsored stories on Facebook or promoted tweets on… Read More

Pinterest Releases Web Analytics

After much anticipation, Pinterest has finally released their web analytics solution. The announcement was made across the web, and also found its way into Business user’s email addresses, as shown below. What is… Read More

Brands take on the Pope Real Time

After years of social media marketing, quick thinking and fast implementation by brands has become a common routines. They’ve begun to realize the importance of acting quickly in the real-time environment social media… Read More

Pinterest Tests Site Redesign to Increase Engagement

Social network Pinterest is testing a new design for its users. Though the update is relatively small, it’s likely a stepping stone for a larger site overhaul many are predicting as Pinterest (continues)… Read More

Why Social Media needs to be Re-evaluated

Over the last 5 years, social media marketing has grown from a platform of skepticism by brands to an essential tactic of marketing plans. Unfortunately, as more and more businesses further incorporate social… Read More

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