Category Archive: Social Media

It’s finally Happening (Almost) – Pinterest Launches Business Profiles

Pinterest gave signals this week that it’s working towards becoming more brand friendly. The up and coming social media site officially launched business profiles, finally responding to cries from marketers and small businesses… Read More

More Reason to be on Facebook- User Engagement with Brands Surges in 2012

Facebook has remained a hot topic for brands across the board this year. We saw some embrace it- such as McDonalds, who runs Facebook ads frequently- and brands critique it- such as a… Read More

Make Pinterest a part of your Holiday Marketing

This year, I recommend businesses consider making Pinterest a part of their holiday marketing campaigns. The social network has become extremely popular with users and brands, and a recent study by Bizrate Insights… Read More

Pinterest Drives More Sales than Facebook

There’s no question that Pinterest is a hot topic with brands and marketers today. Time and time again, I hear stories about brands asking about Pinterest, but being skeptical about its ROI and… Read More

Philips Launches “Pin Your City” Pinterest Campaign

Yet another brand has begun marketing on Pinterest, and this time it’s B2B and consumer brand Philips. The move comes as a bit of a surprise given Philips’ more traditional roots and corporate… Read More

Macy’s Joins the Pin to Win Bandwagon

Macy’s joined the ranks of a growing number of brands using Pinterest to market themselves. In late September, Macy’s launched a new “Pin to Win” pinning competition. Similar in strategy to many brands,… Read More

Facebook offers users to promote a post…for $7

No longer do you need a Facebook page to promote your posts on Facebook. The social network is slowly opening its advertising offerings to all users beginning this month. A limited number of… Read More

Social Traveling. Next step: Social Flying. Take the Survey!

I’ve written in the past about social traveling being the next big thing. Sites like Gtrot and Tripomatic take travel planning into social media, allowing users to see where their friends have been,… Read More

MARKETING SPOTLIGHT: Nordstrom Embraces the new Facebook Exchange

I posted a few months ago about Nordstrom using creepily smart pixeling and ad serving technology to display incredibly relevant ads to users. For me, Nordstrom knew what items I had pinned from… Read More

Pinterest Drives more Traffic than Yahoo

Well, we knew it was coming, but Pinterest has finally overtaken Yahoo! as a top organic referrer to sites. In fact, Pinterest is now the fourth top sources of organic traffic to sites… Read More

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