Case Study: Lord and Taylor Fails on Twitter
A word to the wise for brands out there: make sure you are triple checking your posts on social media. In an effort to discover businesses marketing themselves on Twitter today, I came… Read More
Category Archive: Twitter
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Case Study: Tic Tac Launches Social Media Contest on Twitter
With high profile marketing blasts from favorite candies like Twix and Mike & Ike, the world of sweets has become a large adopter of social networks. This month, Tic Tac became the latest… Read More
New Twitter Ads to Launch
Well folks, the wait for Twitter to launch its advertising API may soon be over. This week the internet was buzzing with word from TechCrunch that Twitter is making plans to launch the… Read More
Oreo, Ford, and Bud Light show Super Bowl Social Media smarts #lightsout
Several brands proved Super Bowl Sunday that they truly get social media. Besides planning content days ahead of time, these brands and their agencies stayed on top of the latest happenings with the… Read More
Coca-Cola’s Twitter Contest for The Heart Truth
Diet Coca-Cola partnered up with heart-health organization The Heart Truth this month for heart month. The partnership is a two-year strong relationship between the two organizations to help promote women’s heart health. As… Read More
When Promoted Trends on Twitter just don’t make Sense
I have been an avid follower of Promoted Trends on Twitter. Not because I find them interesting, but because I find they’re used incorrectly by many businesses. Twitter displays trends along the left-hand… Read More
Twitter Invites Users to Begin Advertising
Twitter has officially opened up its advertising offerings to all users. Prior to now, only large brands and agencies were able to purchase the advertising directly through Twitter. This spring, its advertising capabilities… Read More
@FXCM and @Wendys Make a Mess of Promoted Tweets on 9/11
Promoted tweets on Twitter are an unfortunately problematic marketing tool for many brands. I have featured posts about brands making a mess of them. It seems many brands are unsure how to manage… Read More
Small Businesses Using Social Media – Black Lotus Brewery
It’s easy to see what many large brands are doing on Facebook. In fact, some even make the news for the work they’re doing- and not doing (remember the GM fiasco earlier in… Read More
eBay Joins Ranks of Brands Making Mistakes on Twitter
Advertisers and brands can’t seem to get enough of Promoted Tweets on Twitter. They also can’t seem to do them right. Brands (and their agencies) seem to forget that Twitter is a dynamic… Read More
