Promoted trends on Twitter are one form of the social network’s advertising offerings. However, time and time again brands test out this social media marketing with failure, generating negative engagements with users and… Read More
This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Read More
Taco Bell is well-known for its effective, down-to-earth use of Twitter. This week, it continued its cheeky Twitter social media strategy by responding to another brand’s “harsh” tweet. The brand duel started when… Read More
A study of nearly 1,500 adults in May proves that Facebook users are engaging with brands on Facebook. The research, performed, by Burst Media, found several positive insights for brands hoping to reach… Read More
A very interesting study from Buddy Media was released earlier today that gives great insight into how brands can increase their engagement rates on Twitter. The study, available here, looked at the Twitter… Read More
I hate to become a broken record, but yesterday yet another promoted trend on Twitter went awry. Promoted trends, one of Twitter’s marketing and advertising solutions, were launched to help brands own a… Read More
This past February Burberry integrated heavily with Twitter during London’s fashion week, releasing previews of its new collection via animated gifs on Twitter before models even walked down the runways in it. The exclusive content Burberry… Read More
I can never stress enough how careful brands need to be in real-time social environment. In particular, it appears that many brands are struggling with this on the social network Twitter, where new… Read More
The famous blue bird logo of Twitter got a makeover today. Twitter revealed the sleeker, slimmer version of their well-known logo, Larry the Bird, to the public today. Apparently, the new logo was… Read More
Well I finally received the Hugo boss 3-D glasses. These glasses were a part of the integrated social media campaign I reported earlier on. The glasses are actually a few weeks late as… Read More
Bryan Nagy - Photo Digital Media, Marketing Communication, and Advertising
