There’s no disputing the unexpected rise in popularity of the social networking site Pinterest since the beginning of this year. It’s quickly become one of the most widely used social sites on the… Read More
I’m sure you’ve all wondered how to best use the new Facebook Timeline. For this week’s Marketing Spotlight, I’m taking a look at a few brands using the “new” Facebook Timeline to promote… Read More
I came across a very interesting integrated social media campaign this morning from Hugo Boss. The use of 3D technology has been a big trend in the box office lately, and Hugo Boss… Read More
Another company has fallen to the demise of bad PR and poor planning with a promoted tweets campaign. Walmart is running a promoted tweets campaign, and is unfortunately displaying their promoted tweets to… Read More
Another brand has jumped on the Pinterest bandwagon, and this time it’s Honda who takes the reins as the next big brand to use Pinterest as part of a marketing and advertising campaign.… Read More
When you think of candy, you probably think of the big-name candy bar brands that spend millions of dollars a year on marketing campaigns. I think of Milky Way, Reese’s, 3 Musketeers, and… Read More
Well, it looks like McDonald’s didn’t run into too much problems with their #Lunchtime promoted trend on Twitter today. Discussion around the #Lunchtime hashtag generally revolved around teens talking about lunchtime in their… Read More
Well, I just wrote about McDonald’s butchering a promoted trend on Twitter in an article this weekend, and it looks like McDonald’s is promoting another trend on Twitter, this time a trend on… Read More
According to a Q1 study by ad agency TBG Digital, Facebook ad engagement is down 8% from Q4 of 2011. The number comes as a surprise to many after the large Facebook conference held… Read More
This morning I posted an article on mistakes businesses have made by neglecting to make their social media presence social and making their posts much too corporate. I mentioned that many executives get… Read More
Bryan Nagy - Photo Digital Media, Marketing Communication, and Advertising
