Facebook Buys $550 Million in Patents from Microsoft- What it Means

Big news this morning on the social media front. Facebook has purchased $550 million in AOL patents from Microsoft. The move comes after Microsoft purchased the AOL patents for $1 billion a few… Continue reading

Honda’s Pintermission Pinterest Campaign

Another brand has jumped on the Pinterest bandwagon, and this time it’s Honda who takes the reins as the next big brand to use Pinterest as part of a marketing and advertising campaign.… Continue reading

Marketing Spotlight – Mike and Ike Split

When you think of candy, you probably think of the big-name candy bar brands that spend millions of dollars a year on marketing campaigns. I think of Milky Way, Reese’s, 3 Musketeers, and… Continue reading

Update on McDonald’s #Lunchtime Promoted Trend on Twitter

Well, it looks like McDonald’s didn’t run into too much problems with their #Lunchtime promoted trend on Twitter today. Discussion around the #Lunchtime hashtag generally revolved around teens talking about lunchtime in their… Continue reading

McDonald’s #Lunchtime Promoted Trend on Twitter

Well, I just wrote about McDonald’s butchering a promoted trend on Twitter in an article this weekend, and it looks like McDonald’s is promoting another trend on Twitter, this time a trend on… Continue reading

Facebook Ad Engagement Down 8%, But Don’t Fret

According to a Q1 study by ad agency TBG Digital, Facebook ad engagement is down 8% from Q4 of 2011. The number comes as a surprise to many after the large Facebook conference held… Continue reading

Social Media Mistakes – What NOT to Say

This morning I posted an article on mistakes businesses have made by neglecting to make their social media presence social and making their posts much too corporate. I mentioned that many executives get… Continue reading

MARKETING SPOTLIGHT – Taco Bell Uses Twitter

Guess what? Marketing Spotlight is back! After taking a few weeks hiatus, my weekly Marketing Spotlight column is back and taking a look at businesses using key social media tools. This week I’m… Continue reading

Using Tripomatic and Gtrot for Travel – Experience

A few weeks ago I reported on some great social media travel sites. This past weekend I was luckily enough to test some out for a trip I took to Chicago. Overall, they… Continue reading

Preview of the Weekend

A lot has been going on in the marketing world! This weekend I’ll play catch up and cross off some items: 1. I’ll provide an update on how things went on my trip… Continue reading

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