Marketing Spotlight – Brands using the Facebook Timeline

I’m sure you’ve all wondered how to best use the new Facebook Timeline. For this week’s Marketing Spotlight, I’m taking a look at a few brands using the “new” Facebook Timeline to promote… Continue reading

Hugo Boss uses an Integrated 3D Social Media Campaign

I came across a very interesting integrated social media campaign this morning from Hugo Boss. The use of 3D technology has been a big trend in the box office lately, and Hugo Boss… Continue reading

#ThoughtsatWalmart – Another Social Media Mistake by a Big Company

Another company has fallen to the demise of bad PR and poor planning with a promoted tweets campaign. Walmart is running a promoted tweets campaign, and is unfortunately displaying their promoted tweets to… Continue reading

Facebook Buys $550 Million in Patents from Microsoft- What it Means

Big news this morning on the social media front. Facebook has purchased $550 million in AOL patents from Microsoft. The move comes after Microsoft purchased the AOL patents for $1 billion a few… Continue reading

Honda’s Pintermission Pinterest Campaign

Another brand has jumped on the Pinterest bandwagon, and this time it’s Honda who takes the reins as the next big brand to use Pinterest as part of a marketing and advertising campaign.… Continue reading

Marketing Spotlight – Mike and Ike Split

When you think of candy, you probably think of the big-name candy bar brands that spend millions of dollars a year on marketing campaigns. I think of Milky Way, Reese’s, 3 Musketeers, and… Continue reading

Update on McDonald’s #Lunchtime Promoted Trend on Twitter

Well, it looks like McDonald’s didn’t run into too much problems with their #Lunchtime promoted trend on Twitter today. Discussion around the #Lunchtime hashtag generally revolved around teens talking about lunchtime in their… Continue reading

McDonald’s #Lunchtime Promoted Trend on Twitter

Well, I just wrote about McDonald’s butchering a promoted trend on Twitter in an article this weekend, and it looks like McDonald’s is promoting another trend on Twitter, this time a trend on… Continue reading

Facebook Ad Engagement Down 8%, But Don’t Fret

According to a Q1 study by ad agency TBG Digital, Facebook ad engagement is down 8% from Q4 of 2011. The number comes as a surprise to many after the large Facebook conference held… Continue reading

Social Media Mistakes – What NOT to Say

This morning I posted an article on mistakes businesses have made by neglecting to make their social media presence social and making their posts much too corporate. I mentioned that many executives get… Continue reading

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