Case Study: Hawaii Ramps up its Marketing

The tourism office of Hawaii has ramped up its marketing efforts this winter with a smart traditional and digital marketing campaign. The campaign is geo-targeted to specific areas across the United States. For… Continue reading

Ad of the Week: OMEGA Co-Axial Chronometer

Originally posted on Bryan Nagy – Marketing Insight:
As part of a new section on my site (as well as a push for me to get blogging again), I will be selecting ads…

Impact of Media on Blog Visits

        It’s been tough for me lately to focus on my digital marketing life. Between the holidays and everything in between, there has not been much time to dive into… Continue reading

Digital News: Reaching Consumers on Mobile with Pinterest

Pinterest released an interesting blog post earlier this week on businesses can reach their consumers on mobile devices using Pinterest. There’s no doubt that consumers are spending more and more time on their… Continue reading

Sad News for JCPenney

Originally posted on Bryan Nagy – Marketing Insight:
Early this February, I posted an article on the new marketing strategy being taken by JCPenney. In an effort to revive a dying business,┬áRon Johnson,…

CIMA Certificate

To all of my Chicago followers out there, I was wondering if you’d be able to provide some insight into the CIMA Interactive Marketing Certificate DePaul University offers. The syllabus is here. I’m… Continue reading

Facebook releases 10 tips to increase holiday sales

Facebook sent a nice email to business owners this week, providing a link with 10 tips and tricks to increase holiday sales using Facebook. The entire article can be found here, but I’ll… Continue reading

Digital News: Banana Republic tests Marketing on Content App Flipboard

Ah, Flipboard. One of my favorite apps, particularly on the iPad. I am not the only one. The app claims 90 million users. With the huge user base, brands are trying to find… Continue reading

Case Study: B2B Company Corning uses Digital Marketing

It can be tough as a B2B marketer to sell digital marketing to upper management. The metrics for ROI are blurry and not often times difficult to trace back to end revenue. The… Continue reading

Businesses: Start your Holiday Marketing on Pinterest Now

Attention businesses everywhere: Halloween has ended, which means it is time to launch your holiday marketing on Pinterest. Businesses across the globe are already pinning their holiday content, driving user engagement and catching… Continue reading

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