Case Study: Content on Pinterest

When launching on Pinterest, one of the biggest challenges companies face is content. What should they share? What do their customers find engaging? How can this content be tied back to the brand… Continue reading

Case Study: The Home Depot Releases “#LetsDoThis” Campaign

With the coming of the fall season, Home Depot released the “Let’s do this” campaign to motivate homeowners to take on do-it-yourself projects around their homes. To drive home the message, The Home… Continue reading

Case Study: Four Seasons Hotels uses Pinterest as a Concierge Service

We’ve seen boards. We’ve seen contests. We haven’t seen something quite like this. With an incredibly unique idea, Four Seasons Hotels and Resorts is doing something that hasn’t been done, at least on… Continue reading

Digital News: Pinterest Sides with Marketers; Reminds Users about Brands they’ve Pinned

Pinterest has moved yet another step towards helping marketers market brands. The social network has begun sending out emails to users reminding them about brands whose content they have pinned. These emails go… Continue reading

Case Study: When Social Media Fragments your Marketing

It’s tough to find anyone in the marketing world against evaluating social media for a marketing plan. Many brands have seen great success on social networks. In fact, it has completely redefined some.… Continue reading

Target Gets Real with the VMA’s

Ever since Oreo and Ford posted now legacy social media posts real-time during the 2013 Super Bowl, brands have been scrambling to be the next winner. Target took this on last night on… Continue reading

Case Study: How Brands are Making Pinterest their new Catalog

The purpose of Pinterest varies by brand, but the end goal is usually the same: engage with online users to increase brand recognition and drive sales. Brands are becoming more savvy with the… Continue reading

Digital News: LinkedIn Provides Updated Analytics for Users

An update to the LinkedIn homepage has introduced a small analytics section for users. The section, located on the right-hand side of the homepage underneath “Who’s Viewed your Profile” provides statistics about the… Continue reading

Digital News- Pinterest Adds easy way to edit your Home Feed

No, I have not fallen off the face of the earth. It’s been a few weeks, but I’ve been taking some time off after the big move to Chicago! It’s been great thus… Continue reading

Where have I been?

If you’ve noticed at all, the past few months my posts have been relatively sparse, my marketing efforts to push traffic to this blog very minimal, and what posts I have been making… Continue reading

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