Digital News: LinkedIn Provides Updated Analytics for Users

An update to the LinkedIn homepage has introduced a small analytics section for users. The section, located on the right-hand side of the homepage underneath “Who’s Viewed your Profile” provides statistics about the… Continue reading

Digital News- Pinterest Adds easy way to edit your Home Feed

No, I have not fallen off the face of the earth. It’s been a few weeks, but I’ve been taking some time off after the big move to Chicago! It’s been great thus… Continue reading

Where have I been?

If you’ve noticed at all, the past few months my posts have been relatively sparse, my marketing efforts to push traffic to this blog very minimal, and what posts I have been making… Continue reading

Ad of the Week: Designed by Apple in California

The Ad The “Designed by Apple in California” ad was released by Apple a few weeks ago after their announcement of new products and iOS7 at the WWDC 2013 keynote address. The ad… Continue reading

Case Study – Tourism Offices on Pinterest

For nearly two years Pinterest has been the hottest social network around, and its usability continues to grow. For those questioning whether Pinterest is right for them, browse through the site to discover… Continue reading

Digital Thought Starter: How Pinterest Could Improve its Marketability

It is no secret that while Pinterest has become an extremely popular social network, it has lagged behind in usability for users and profitability for investors and businesses. The problem ultimately stems from… Continue reading

Case Study: The Olympic Games Launches Integrated Marketing Campaign

The Olympic Games launched a truly integrated marketing campaign last week. The campaign promotes “Olympic Day” and utilizes various social networks as well as the Olympic Games’ official website. What is Olympic Day?… Continue reading

Digital News: Pinterest Releases Father’s Day Board

Hot off the trail of their announcement of “rich pins”, Pinterest released yet another (likely) paid marketing today. In preparation for June 16th, Pinterest launched their official Father’s Day board. The board features… Continue reading

Digital News: Facebook Releases Verified Accounts

Facebook officially launched verified accounts this week. The release allows well-known figures such as celebrities, politicians, and writers to have their Facebook Pages verified by Facebook as the real thing. The move applies… Continue reading

Case Study: Bosch offers Kitchen Giveaway on Facebook

Industrial, tech, and consumer goods company Bosch launched a Facebook campaign for its Canada home appliances division. The campaign uses the social network Facebook to offer a giveaway of their Ascenta dishwasher collection.… Continue reading

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