Digital News: Target Tests a new Social Coupon Strategy with Cartwheel and Facebook

The News Target has launched a new social coupon strategy with a beta website called Cartwheel. Tying into Facebook, Cartwheel provides social-oriented discounts and savings at Target stores. The move makes it a… Continue reading

Digital Thought Starter: Publishers Need to Enhance their Tablet Offers

Tablets have undoubtedly become huge players in theĀ  digital world. With a huge surge in tablet owners since the first iPad, marketers have dubbed this as the outlet of theĀ future. The result has… Continue reading

Ad of the Week: OMEGA Co-Axial Chronometer

As part of a new section on my site (as well as a push for me to get blogging again), I will be selecting ads each week that interest me. The Ad This… Continue reading

Digital Thought Starter: What Brands can Learn from JCPenney

After an extremely turbulent time since Ron Johnson first took over as CEO last February, JCPenney is now picking up the pieces. For over a year, the company saw profits dwindle and stock… Continue reading

Case Study: Targeting Men on Pinterest with DIY Network

The Target Despite the huge surge in Pinterest users since early 2012, men have been a particular sore spot for the social network. With pins of weddings, flowers, and doilies abound on Pinterest,… Continue reading

Case Study: Lord and Taylor Fails on Twitter

A word to the wise for brands out there: make sure you are triple checking your posts on social media. In an effort to discover businesses marketing themselves on Twitter today, I came… Continue reading

Digital Thought Starter: Why we Need to Re-Think Facebook Marketing

It is a common conversation in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing plans, business seminars, college courses, and entrepreneurs. There… Continue reading

Digital Thought Starter: Travel Brands Missing out on Pinteresting Possibilities

I check social networks quite frequently to catch brands launching marketing efforts on the sites. I have been particularly focused on Pinterest since it is the most buzzed about social network at the… Continue reading

Digital News: Sponsored Post Captured on LinkedIn

In February, LinkedIn announced an addition to their advertising offering- Sponsored Posts. The posts are similar to ad products on other social networks, like newsfeed sponsored stories on Facebook or promoted tweets on… Continue reading

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