Digital Thought Starter: Publishers Need to Enhance their Tablet Offers

Tablets have undoubtedly become huge players in theĀ  digital world. With a huge surge in tablet owners since the first iPad, marketers have dubbed this as the outlet of theĀ future. The result has… Continue reading

Ad of the Week: OMEGA Co-Axial Chronometer

As part of a new section on my site (as well as a push for me to get blogging again), I will be selecting ads each week that interest me. The Ad This… Continue reading

Digital Thought Starter: What Brands can Learn from JCPenney

After an extremely turbulent time since Ron Johnson first took over as CEO last February, JCPenney is now picking up the pieces. For over a year, the company saw profits dwindle and stock… Continue reading

Case Study: Targeting Men on Pinterest with DIY Network

The Target Despite the huge surge in Pinterest users since early 2012, men have been a particular sore spot for the social network. With pins of weddings, flowers, and doilies abound on Pinterest,… Continue reading

Case Study: Lord and Taylor Fails on Twitter

A word to the wise for brands out there: make sure you are triple checking your posts on social media. In an effort to discover businesses marketing themselves on Twitter today, I came… Continue reading

Digital Thought Starter: Why we Need to Re-Think Facebook Marketing

It is a common conversation in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing plans, business seminars, college courses, and entrepreneurs. There… Continue reading

Digital Thought Starter: Travel Brands Missing out on Pinteresting Possibilities

I check social networks quite frequently to catch brands launching marketing efforts on the sites. I have been particularly focused on Pinterest since it is the most buzzed about social network at the… Continue reading

Digital News: Sponsored Post Captured on LinkedIn

In February, LinkedIn announced an addition to their advertising offering- Sponsored Posts. The posts are similar to ad products on other social networks, like newsfeed sponsored stories on Facebook or promoted tweets on… Continue reading

Pinterest Releases Web Analytics

After much anticipation, Pinterest has finally released their web analytics solution. The announcement was made across the web, and also found its way into Business user’s email addresses, as shown below. What is… Continue reading

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