Oreo, Ford, and Bud Light show Super Bowl Social Media smarts #lightsout

Several brands proved Super Bowl Sunday that they truly get social media. Besides planning content days ahead of time, these brands and their agencies stayed on top of the latest happenings with the… Continue reading

West Elm Launches Integrated Pinterest Campaign

Home goods store West Elm has taken the plunge into Pinterest marketing. The Pottery Barn-owned company launched its first Pinterest campaign January 22nd. The campaign centers around a Pin to Win sweepstakes and… Continue reading

Windows Releases Pinterest Contest

Contrary to the preconceived notions of many, Pinterest isn’t just about clothing, cooking, and weddings. If users spent a little bit of time to explore the site and connect with users who pin… Continue reading

Facebook Releases “Pages You Might Like” Non-Social Ad Units in Newsfeed/Mobile

Facebook ads have yet again become more confusing than ever.┬áThe social network has introduced a slew of ad products over the years, and it just got more confusing. At the end of last… Continue reading

Starbucks offers Reusable Coffee Cups for $1

Starbucks wants customers to get green, and in return, they’ll save green. Earlier this month, Starbucks announced it would be offering reusable coffee cups for $1. The cups are made of plastic and… Continue reading

Pinterest Surveys Business Users

Pinterest launched business profiles just a few months ago, and it appears the social media site is ready to see if users are actually using them. Last week owners of these profiles received… Continue reading

A dive into Facebook’s Graph Search

Plagued with mystery, social media site Facebook sent invitations for a private press conference to the media, thought leaders, and select business people. The invitations hinted at a big announcement, prompting invitees to… Continue reading

Coca-Cola Aims to Take on Obesity with new Campaign

In a land of increasing belly sizes comes a surprising twist of fate. As America slurps on calorie-loaded sodas and shoves pounds of beef into their mouths, a company cashing in off of… Continue reading

Starbucks’ Integrated Marketing Campaign for its Blonde Roast

Starbucks made a huge marketing push for its blonde roast coffee early this year. Dubbed the “lighter, mellower side of Starbucks”, the blonde roast was released late 2011. Using a wide array of… Continue reading

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