More Reason to be on Facebook- User Engagement with Brands Surges in 2012

Facebook has remained a hot topic for brands across the board this year. We saw some embrace it- such as McDonalds, who runs Facebook ads frequently- and brands critique it- such as a… Continue reading

Make Pinterest a part of your Holiday Marketing

This year, I recommend businesses consider making Pinterest a part of their holiday marketing campaigns. The social network has become extremely popular with users and brands, and a recent study by Bizrate Insights… Continue reading

Pinterest Drives More Sales than Facebook

There’s no question that Pinterest is a hot topic with brands and marketers today. Time and time again, I hear stories about brands asking about Pinterest, but being skeptical about its ROI and… Continue reading

Target asks Users to Engage on Pinterest

The number of businesses using Pinterest is rising, and Target makes the list of companies utilizing the social network recently. Many companies have created complex competitions on Pinterest, ranging from Pin to Win… Continue reading

Philips Launches “Pin Your City” Pinterest Campaign

Yet another brand has begun marketing on Pinterest, and this time it’s B2B and consumer brand Philips. The move comes as a bit of a surprise given Philips’ more traditional roots and corporate… Continue reading

Macy’s Joins the Pin to Win Bandwagon

Macy’s joined the ranks of a growing number of brands using Pinterest to market themselves. In late September, Macy’s launched a new “Pin to Win” pinning competition. Similar in strategy to many brands,… Continue reading

Facebook offers users to promote a post…for $7

No longer do you need a Facebook page to promote your posts on Facebook. The social network is slowly opening its advertising offerings to all users beginning this month. A limited number of… Continue reading

Goodyear Launches Confusing Publicity Stunt

When you think of exciting brands, it’s almost certain you won’t hear the name Goodyear come up in any discussion. The brand, around since the late 1800s, has always marketed itself as a… Continue reading

Twitter Invites Users to Begin Advertising

Twitter has officially opened up its advertising offerings to all users. Prior to now, only large brands and agencies were able to purchase the advertising directly through Twitter. This spring, its advertising capabilities… Continue reading

Social Traveling. Next step: Social Flying. Take the Survey!

I’ve written in the past about social traveling being the next big thing. Sites like Gtrot and Tripomatic take travel planning into social media, allowing users to see where their friends have been,… Continue reading

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