Category Archive: case study

Case Study: The Olympic Games Launches Integrated Marketing Campaign

The Olympic Games launched a truly integrated marketing campaign last week. The campaign promotes “Olympic Day” and utilizes various social networks as well as the Olympic Games’ official website. What is Olympic Day?… Continue reading

Case Study: Bosch offers Kitchen Giveaway on Facebook

Industrial, tech, and consumer goods company Bosch launched a Facebook campaign for its Canada home appliances division. The campaign uses the social network Facebook to offer a giveaway of their Ascenta dishwasher collection.… Continue reading

Case Study: Targeting Men on Pinterest with DIY Network

The Target Despite the huge surge in Pinterest users since early 2012, men have been a particular sore spot for the social network. With pins of weddings, flowers, and doilies abound on Pinterest,… Continue reading

Case Study: Lord and Taylor Fails on Twitter

A word to the wise for brands out there: make sure you are triple checking your posts on social media. In an effort to discover businesses marketing themselves on Twitter today, I came… Continue reading

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