The Olympic Games launched a truly integrated marketing campaign last week. The campaign promotes “Olympic Day” and utilizes various social networks as well as the Olympic Games’ official website. What is Olympic Day?… Continue reading
Industrial, tech, and consumer goods company Bosch launched a Facebook campaign for its Canada home appliances division. The campaign uses the social network Facebook to offer a giveaway of their Ascenta dishwasher collection.… Continue reading
The Target Despite the huge surge in Pinterest users since early 2012, men have been a particular sore spot for the social network. With pins of weddings, flowers, and doilies abound on Pinterest,… Continue reading
A word to the wise for brands out there: make sure you are triple checking your posts on social media. In an effort to discover businesses marketing themselves on Twitter today, I came… Continue reading
With high profile marketing blasts from favorite candies like Twix and Mike & Ike, the world of sweets has become a large adopter of social networks. This month, Tic Tac became the latest… Continue reading
