Category Archive: Facebook

Case Study: Hawaii Ramps up its Marketing

The tourism office of Hawaii has ramped up its marketing efforts this winter with a smart traditional and digital marketing campaign. The campaign is geo-targeted to specific areas across the United States. For… Continue reading

Facebook releases 10 tips to increase holiday sales

Facebook sent a nice email to business owners this week, providing a link with 10 tips and tricks to increase holiday sales using Facebook. The entire article can be found here, but I’ll… Continue reading

Case Study: B2B Company Corning uses Digital Marketing

It can be tough as a B2B marketer to sell digital marketing to upper management. The metrics for ROI are blurry and not often times difficult to trace back to end revenue. The… Continue reading

Target Gets Real with the VMA’s

Ever since Oreo and Ford posted now legacy social media posts real-time during the 2013 Super Bowl, brands have been scrambling to be the next winner. Target took this on last night on… Continue reading

Case Study: The Olympic Games Launches Integrated Marketing Campaign

The Olympic Games launched a truly integrated marketing campaign last week. The campaign promotes “Olympic Day” and utilizes various social networks as well as the Olympic Games’ official website. What is Olympic Day?… Continue reading

Digital News: Facebook Releases Verified Accounts

Facebook officially launched verified accounts this week. The release allows well-known figures such as celebrities, politicians, and writers to have their Facebook Pages verified by Facebook as the real thing. The move applies… Continue reading

Case Study: Bosch offers Kitchen Giveaway on Facebook

Industrial, tech, and consumer goods company Bosch launched a Facebook campaign for its Canada home appliances division. The campaign uses the social network Facebook to offer a giveaway of their Ascenta dishwasher collection.… Continue reading

Digital News: Target Tests a new Social Coupon Strategy with Cartwheel and Facebook

The News Target has launched a new social coupon strategy with a beta website called Cartwheel. Tying into Facebook, Cartwheel provides social-oriented discounts and savings at Target stores. The move makes it a… Continue reading

Digital Thought Starter: Why we Need to Re-Think Facebook Marketing

It is a common conversation in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing plans, business seminars, college courses, and entrepreneurs. There… Continue reading

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