Who knew social media could cause so much controversy? (Or actually, who didn’t know). Ralph Lauren found itself in a hotspot this week after an employee leaked a 65% off employee discount code… Continue reading
It’s tough to find anyone in the marketing world against evaluating social media for a marketing plan. Many brands have seen great success on social networks. In fact, it has completely redefined some.… Continue reading
The Olympic Games launched a truly integrated marketing campaign last week. The campaign promotes “Olympic Day” and utilizes various social networks as well as the Olympic Games’ official website. What is Olympic Day?… Continue reading
A word to the wise for brands out there: make sure you are triple checking your posts on social media. In an effort to discover businesses marketing themselves on Twitter today, I came… Continue reading
With high profile marketing blasts from favorite candies like Twix and Mike & Ike, the world of sweets has become a large adopter of social networks. This month, Tic Tac became the latest… Continue reading
Well folks, the wait for Twitter to launch its advertising API may soon be over. This week the internet was buzzing with word from TechCrunch that Twitter is making plans to launch the… Continue reading
Several brands proved Super Bowl Sunday that they truly get social media. Besides planning content days ahead of time, these brands and their agencies stayed on top of the latest happenings with the… Continue reading
Diet Coca-Cola partnered up with heart-health organization The Heart Truth this month for heart month. The partnership is a two-year strong relationship between the two organizations to help promote women’s heart health. As… Continue reading
I have been an avid follower of Promoted Trends on Twitter. Not because I find them interesting, but because I find they’re used incorrectly by many businesses. Twitter displays trends along the left-hand… Continue reading
Twitter has officially opened up its advertising offerings to all users. Prior to now, only large brands and agencies were able to purchase the advertising directly through Twitter. This spring, its advertising capabilities… Continue reading
