The tourism office of Hawaii has ramped up its marketing efforts this winter with a smart traditional and digital marketing campaign. The campaign is geo-targeted to specific areas across the United States. For… Continue reading
It can be tough as a B2B marketer to sell digital marketing to upper management. The metrics for ROI are blurry and not often times difficult to trace back to end revenue. The… Continue reading
The watchmaker Timex joins the ranks of brands using Pinterest as an integral part of their online marketing. Like many, Timex has decided to host a Pin to Win contest on Pinterest, in… Continue reading
When launching on Pinterest, one of the biggest challenges companies face is content. What should they share? What do their customers find engaging? How can this content be tied back to the brand… Continue reading
With the coming of the fall season, Home Depot released the “Let’s do this” campaign to motivate homeowners to take on do-it-yourself projects around their homes. To drive home the message, The Home… Continue reading
We’ve seen boards. We’ve seen contests. We haven’t seen something quite like this. With an incredibly unique idea, Four Seasons Hotels and Resorts is doing something that hasn’t been done, at least on… Continue reading
It’s tough to find anyone in the marketing world against evaluating social media for a marketing plan. Many brands have seen great success on social networks. In fact, it has completely redefined some.… Continue reading
The purpose of Pinterest varies by brand, but the end goal is usually the same: engage with online users to increase brand recognition and drive sales. Brands are becoming more savvy with the… Continue reading
For nearly two years Pinterest has been the hottest social network around, and its usability continues to grow. For those questioning whether Pinterest is right for them, browse through the site to discover… Continue reading
