Category Archive: case study

Recommendation: Have one social media account per network

Businesses love creating various accounts for themselves on social networks. For example, a business might have an account for their overall US brand messaging, then another account for an overseas division, then another… Continue reading

Case Study: Hawaii Ramps up its Marketing

The tourism office of Hawaii has ramped up its marketing efforts this winter with a smart traditional and digital marketing campaign. The campaign is geo-targeted to specific areas across the United States. For… Continue reading

Case Study: B2B Company Corning uses Digital Marketing

It can be tough as a B2B marketer to sell digital marketing to upper management. The metrics for ROI are blurry and not often times difficult to trace back to end revenue. The… Continue reading

Case Study: Timex and its Pin to Win Pinterest Contest

The watchmaker Timex joins the ranks of brands using Pinterest as an integral part of their online marketing. Like many, Timex has decided to host a Pin to Win contest on Pinterest, in… Continue reading

Case Study: Content on Pinterest

When launching on Pinterest, one of the biggest challenges companies face is content. What should they share? What do their customers find engaging? How can this content be tied back to the brand… Continue reading

Case Study: The Home Depot Releases “#LetsDoThis” Campaign

With the coming of the fall season, Home Depot released the “Let’s do this” campaign to motivate homeowners to take on do-it-yourself projects around their homes. To drive home the message, The Home… Continue reading

Case Study: Four Seasons Hotels uses Pinterest as a Concierge Service

We’ve seen boards. We’ve seen contests. We haven’t seen something quite like this. With an incredibly unique idea, Four Seasons Hotels and Resorts is doing something that hasn’t been done, at least on… Continue reading

Case Study: When Social Media Fragments your Marketing

It’s tough to find anyone in the marketing world against evaluating social media for a marketing plan. Many brands have seen great success on social networks. In fact, it has completely redefined some.… Continue reading

Case Study: How Brands are Making Pinterest their new Catalog

The purpose of Pinterest varies by brand, but the end goal is usually the same: engage with online users to increase brand recognition and drive sales. Brands are becoming more savvy with the… Continue reading

Case Study – Tourism Offices on Pinterest

For nearly two years Pinterest has been the hottest social network around, and its usability continues to grow. For those questioning whether Pinterest is right for them, browse through the site to discover… Continue reading

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