Category Archive: Digital News

Businesses on Flipboard using promoted brand magazines

I posted last week about Promoted Brand Magazines on Flipboard. The idea of a Brand Magazine is to compile relevant photos, articles, and links directly related to your business as well as those… Continue reading

Digital news: Pinterest announces it will begin running ads on its site

Time has been ticking, but it’s finally happening. After more than three years since becoming one of the most popular social networks, Pinterest announced it will begin running ads on its site. The… Continue reading

Ralph Lauren Coupon Code Leaked, Causes Controversy

Who knew social media could cause so much controversy? (Or actually, who didn’t know). Ralph Lauren found itself in a hotspot this week after an employee leaked a 65% off employee discount code… Continue reading

Digital News: Pinterest Launches a New Shopping Feed

Pinterest is upping the game with its business products. Last week, it launched a new Gifts Feed. The Gifts Feed prominently displays various gifts Pinterest users can purchase- for others, or even themselves… Continue reading

What are promoted brand magazines on Flipboard?

I posted last holiday season about Banana Republic using a promoted brand magazine on Flipboard to drive holiday sales. Since then, other businesses have followed suit in hopes to reach consumers in a… Continue reading

Case Study: Hawaii Ramps up its Marketing

The tourism office of Hawaii has ramped up its marketing efforts this winter with a smart traditional and digital marketing campaign. The campaign is geo-targeted to specific areas across the United States. For… Continue reading

Digital News: Reaching Consumers on Mobile with Pinterest

Pinterest released an interesting blog post earlier this week on businesses can reach their consumers on mobile devices using Pinterest. There’s no doubt that consumers are spending more and more time on their… Continue reading

Digital News: Banana Republic tests Marketing on Content App Flipboard

Ah, Flipboard. One of my favorite apps, particularly on the iPad. I am not the only one. The app claims 90 million users. With the huge user base, brands are trying to find… Continue reading

Digital News: Pinterest Releases Promoted Pins

The time many marketers have been waiting for has finally arrived: Pinterest has launched its first official paid marketing opportunity. On September 19th, Pinterest announced it would soon be launching paid advertising with… Continue reading

Digital News: Pinterest Sides with Marketers; Reminds Users about Brands they’ve Pinned

Pinterest has moved yet another step towards helping marketers market brands. The social network has begun sending out emails to users reminding them about brands whose content they have pinned. These emails go… Continue reading

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