Category Archive: Digital Thought Starters

Recommendation: Have one social media account per network

Businesses love creating various accounts for themselves on social networks. For example, a business might have an account for their overall US brand messaging, then another account for an overseas division, then another… Continue reading

Digital Thought Starter: How Pinterest Could Improve its Marketability

It is no secret that while Pinterest has become an extremely popular social network, it has lagged behind in usability for users and profitability for investors and businesses. The problem ultimately stems from… Continue reading

Digital Thought Starter: Publishers Need to Enhance their Tablet Offers

Tablets have undoubtedly become huge players in theĀ  digital world. With a huge surge in tablet owners since the first iPad, marketers have dubbed this as the outlet of theĀ future. The result has… Continue reading

Digital Thought Starter: What Brands can Learn from JCPenney

After an extremely turbulent time since Ron Johnson first took over as CEO last February, JCPenney is now picking up the pieces. For over a year, the company saw profits dwindle and stock… Continue reading

Digital Thought Starter: Why we Need to Re-Think Facebook Marketing

It is a common conversation in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing plans, business seminars, college courses, and entrepreneurs. There… Continue reading

Digital Thought Starter: Travel Brands Missing out on Pinteresting Possibilities

I check social networks quite frequently to catch brands launching marketing efforts on the sites. I have been particularly focused on Pinterest since it is the most buzzed about social network at the… Continue reading

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