Category Archive: Instagram

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Case Study: The Olympic Games Launches Integrated Marketing Campaign

The Olympic Games launched a truly integrated marketing campaign last week. The campaign promotes “Olympic Day” and utilizes various social networks as well as the Olympic Games’ official website. What is Olympic Day?… Continue reading →

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Lowe’s takes on Instagram with #ProudMoment Campaign

Home improvement store Lowe’s looked to app-turned-social-network Instagram for its latest marketing tactic. Dedicated solely to the Instagram platform, the campaign is part of a long-tail marketing effort to reach customers in a… Continue reading →

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