Category Archive: Instagram

Case Study: The Olympic Games Launches Integrated Marketing Campaign

The Olympic Games launched a truly integrated marketing campaign last week. The campaign promotes “Olympic Day” and utilizes various social networks as well as the Olympic Games’ official website. What is Olympic Day?… Continue reading

Lowe’s takes on Instagram with #ProudMoment Campaign

Home improvement store Lowe’s looked to app-turned-social-network Instagram for its latest marketing tactic. Dedicated solely to the Instagram platform, the campaign is part of a long-tail marketing effort to reach customers in a… Continue reading

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