Case Study: B2B Company Corning uses Digital Marketing
It can be tough as a B2B marketer to sell digital marketing to upper management. The metrics for ROI are blurry and not often times difficult to trace back to end revenue. The… Continue reading
Category Archive: YouTube
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Case Study: The Olympic Games Launches Integrated Marketing Campaign
The Olympic Games launched a truly integrated marketing campaign last week. The campaign promotes “Olympic Day” and utilizes various social networks as well as the Olympic Games’ official website. What is Olympic Day?… Continue reading
Insightful Study on Social Media Engagement
A study of nearly 1,500 adults in May proves that Facebook users are engaging with brands on Facebook. The research, performed, by Burst Media, found several positive insights for brands hoping to reach… Continue reading
Hugo Boss 3D update
Well I finally received the Hugo boss 3-D glasses. These glasses were a part of the integrated social media campaign I reported earlier on. The glasses are actually a few weeks late as… Continue reading
Hugo Boss uses an Integrated 3D Social Media Campaign
I came across a very interesting integrated social media campaign this morning from Hugo Boss. The use of 3D technology has been a big trend in the box office lately, and Hugo Boss… Continue reading
Learning from Intel for YouTube Best Practices
YouTube is undoubtedly a popular social media channel for users who like to share and comment on videos. The question many businesses have, however, is how to use YouTube to help market their… Continue reading
The Results are in…the top Super Bowl Ads
Drum roll please… After about 24 hours from the Super Bowl (I had to let the magnificence of the game and the ads settle in), I’m happy to announce who I believe were… Continue reading
