Tag Archive: brands on Twitter

Case Study: When Social Media Fragments your Marketing

It’s tough to find anyone in the marketing world against evaluating social media for a marketing plan. Many brands have seen great success on social networks. In fact, it has completely redefined some.… Continue reading

@FXCM and @Wendys Make a Mess of Promoted Tweets on 9/11

Promoted tweets on Twitter are an unfortunately problematic marketing tool for many brands. I have featured posts about brands making a mess of them. It seems many brands are unsure how to manage… Continue reading

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