Tag Archive: JCPenney

Digital Thought Starter: What Brands can Learn from JCPenney

After an extremely turbulent time since Ron Johnson first took over as CEO last February, JCPenney is now picking up the pieces. For over a year, the company saw profits dwindle and stock… Continue reading

A Preview of the Week Ahead

Lets take a look at some of the exciting marketing things I’ll be pondering this week. First off, I’ll take a look at the reaction to the new JCPenney pricing and marketing strategy.… Continue reading

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