Sad News for JCPenney
Early this February, I posted an article on the new marketing strategy being taken by JCPenney. In an effort to revive a dying business, Ron Johnson, the then new CEO of JCPenney, released a… Continue reading
Tag Archive: new JCPenney logo
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JCPenney’s New Pricing and Marketing Strategy
The media is all abuzz about a major department store’s new marketing strategy. JCPenney, the department store that has seen better days, has officially released its new advertising campaigns showcasing their new marketing… Continue reading
