Tag Archive: social media marketing

Case Study: Targeting Men on Pinterest with DIY Network

The Target Despite the huge surge in Pinterest users since early 2012, men have been a particular sore spot for the social network. With pins of weddings, flowers, and doilies abound on Pinterest,… Continue reading

Digital Thought Starter: Why we Need to Re-Think Facebook Marketing

It is a common conversation in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing plans, business seminars, college courses, and entrepreneurs. There… Continue reading

Pinterest Releases Web Analytics

After much anticipation, Pinterest has finally released their web analytics solution. The announcement was made across the web, and also found its way into Business user’s email addresses, as shown below. What is… Continue reading

Why Social Media needs to be Re-evaluated

Over the last 5 years, social media marketing has grown from a platform of skepticism by brands to an essential tactic of marketing plans. Unfortunately, as more and more businesses further incorporate social… Continue reading

Why you (and your Brand) Need to be On Pinterest – Revisited

There’s no disputing the unexpected rise in popularity of the social networking site Pinterest since the beginning of this year. It’s quickly become one of the most widely used social sites on the… Continue reading

Advertising on Social Media via Nielsen

The Nielsen 2012 State of Social Media report was released earlier last week. I previously went over the report’s findings about the largest social networks of 2012. The report also contains some interesting… Continue reading

Facebook Lets Users buy Gifts

Facebook just launched an interesting new option to users, especially in anticipation of the holidays. Users can now purchase gifts for one another directly through Facebook. To do so, a user simply visits… Continue reading

More Reason to be on Facebook- User Engagement with Brands Surges in 2012

Facebook has remained a hot topic for brands across the board this year. We saw some embrace it- such as McDonalds, who runs Facebook ads frequently- and brands critique it- such as a… Continue reading

Make Pinterest a part of your Holiday Marketing

This year, I recommend businesses consider making Pinterest a part of their holiday marketing campaigns. The social network has become extremely popular with users and brands, and a recent study by Bizrate Insights… Continue reading

Pinterest Drives More Sales than Facebook

There’s no question that Pinterest is a hot topic with brands and marketers today. Time and time again, I hear stories about brands asking about Pinterest, but being skeptical about its ROI and… Continue reading

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