Tag Archive: Starbucks marketing

Starbucks offers Reusable Coffee Cups for $1

Starbucks wants customers to get green, and in return, they’ll save green. Earlier this month, Starbucks announced it would be offering reusable coffee cups for $1. The cups are made of plastic and… Continue reading

Starbucks’ Integrated Marketing Campaign for its Blonde Roast

Starbucks made a huge marketing push for its blonde roast coffee early this year. Dubbed the “lighter, mellower side of Starbucks”, the blonde roast was released late 2011. Using a wide array of… Continue reading

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