Ad of the Week: OMEGA Co-Axial Chronometer

Reblogging since OMEGA is an Olympic sponsor and this ad has been everywhere. Still love it.

Bryan Nagy - Marketing Insight

As part of a new section on my site (as well as a push for me to get blogging again), I will be selecting ads each week that interest me.

The Ad

This week, I have selected an ad by watchmaker OMEGA. The 70-second television spot promotes OMEGA’s co-axial chronometer, and does so beautifully. You can view the ad below.

“OMEGA’s Co-Axial Chronometers are crafted to a standard unmatched by any other industrialised mechanical watch movement. In OMEGA’s new 70-second television commercial, the viewer is drawn into the world of the Co-Axial Chronometer through spellbinding animated sequences expressing the perfection of nature elegantly interacting with man-made gearwheels and other elements of mechanical watch movements. All of the elements – natural and man-made – appear to be regulated by clockwork gears. Intriguingly, all of the watch mechanisms and gears are perfect 3D renderings of components found in the OMEGA Co-Axial calibre…

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