Category Archive: Marketing Spotlight

Marketing Spotlight – H&M Uses Google+

Despite all odds against them, H&M is successfully using Google+ to reach their target audience across the globe. Users of Google+, which I’ve often ratted on for falling short of marketer (and user)… Continue reading

Marketing Spotlight – Nordstrom Does Things Right on Pinterest

This week has been a week of buzz around Pinterest, the online social pinning board that allows users to pin photographs from across the internet to various boards they create based on their… Continue reading

A Preview of the Week Ahead

This week: – Facebook and it’s problem with big brand advertising – Twitter’s support for small businesses – Best practices and brands using Twitter – Big brand uses Twitter to release new products… Continue reading

Marketing Spotlight – Trying to go Viral (and Failing) – Delta

So, going through my editorial plans, I’ve decided to create a weekly “Marketing Spotlight” entry. These entries will vary from good to bad uses of marketing strategy, and kicking off the section will… Continue reading

  • Subscribe! Just enter your email address!

    Join 3,916 other followers

  • Share this:

    Facebook Twitter More...