Category Archive: Marketing Spotlight

MARKETING SPOTLIGHT: Nordstrom Embraces the new Facebook Exchange

I posted a few months ago about Nordstrom using creepily smart pixeling and ad serving technology to display incredibly relevant ads to users. For me, Nordstrom knew what items I had pinned from… Continue reading

Have you “Bing-ed it On” yet? I took the Bing Challenge: Google-4, Bing-0

The war between Bing and Google continues. If you’ve seen the commercial or the ads across the internet, you’ll know that Bing is having a search challenge between Google in their latest big… Continue reading

MARKETING SPOTLIGHT – Club Monaco Joins the Pinterest Contest Bandwagon

Pinterest “Pin to Win” contests are extremely popular with brands right now, in particular retail and home goods brands. The typical “Pin to Win” contest involves a brand creating a specially dedicated board… Continue reading

MARKETING SPOTLIGHT- Nordstrom Continues its Pinterest Marketing

Nordstrom was one of the first major companies to embrace Pinterest, and it has become notorious for using it to advertise the latest fashion trends and store promotions. This month is no different… Continue reading

Hugo Boss Creates a Contest Using Social Media Site Pinterest

This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading

Target and Neiman Marcus Partner for the Holiday Season

Target and Neiman Marcus have announced they will be partnering during the 2012 holiday season. Together they will market a joint limited edition holiday collection, designed by high name fashion icons. Over 50… Continue reading

Marketing Spotlight – Burberry Continues its Twitter Marketing with #thanksamillion

This past February Burberry integrated heavily with Twitter during London’s fashion week, releasing previews of its new collection via animated gifs on Twitter before models even walked down the runways in it. The exclusive content Burberry… Continue reading

Marketing Spotlight – Brands using the Facebook Timeline

I’m sure you’ve all wondered how to best use the new Facebook Timeline. For this week’s Marketing Spotlight, I’m taking a look at a few brands using the “new” Facebook Timeline to promote… Continue reading

Marketing Spotlight – Mike and Ike Split

When you think of candy, you probably think of the big-name candy bar brands that spend millions of dollars a year on marketing campaigns. I think of Milky Way, Reese’s, 3 Musketeers, and… Continue reading

MARKETING SPOTLIGHT – Taco Bell Uses Twitter

Guess what? Marketing Spotlight is back! After taking a few weeks hiatus, my weekly Marketing Spotlight column is back and taking a look at businesses using key social media tools. This week I’m… Continue reading

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