Tag Archive: Brands using Twitter

@FXCM and @Wendys Make a Mess of Promoted Tweets on 9/11

Promoted tweets on Twitter are an unfortunately problematic marketing tool for many brands. I have featured posts about brands making a mess of them. It seems many brands are unsure how to manage… Continue reading

eBay Joins Ranks of Brands Making Mistakes on Twitter

Advertisers and brands can’t seem to get enough of Promoted Tweets on Twitter. They also can’t seem to do them right. Brands (and their agencies) seem to forget that Twitter is a dynamic… Continue reading

MARKETING SPOTLIGHT – Taco Bell Uses Twitter

Guess what? Marketing Spotlight is back! After taking a few weeks hiatus, my weekly Marketing Spotlight column is back and taking a look at businesses using key social media tools. This week I’m… Continue reading

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