New Pinterest Functionality – Board Covers

Pinterest users were surprised to get a profile update a few weeks ago, but it seems users will now have a great function with the new Pinterest profile design, especially businesses looking to market themselves. Announced today on Pinterest’s blog, users will be able to select a photo as a default image on their board covers. Previously, the most recent photo pinned on the board was used as the default image.

Users have the option to select “Edit Board Cover” when their cursor is over a board, and then can select an image from the photos that have been pinned to the board.

Step 1

Step 2 – Select the desired photo on Pinterest

Step 3 – Default photo is now chosen

This functionality is especially helpful to businesses hoping to create a certain image or convey a specific message through their boards. It also would have been very helpful for Peugeot Panama when developing their Pinterest contest.