Category Archive: Social Media

Digital news: Pinterest announces it will begin running ads on its site

Time has been ticking, but it’s finally happening. After more than three years since becoming one of the most popular social networks, Pinterest announced it will begin running ads on its site. The… Continue reading

Ralph Lauren Coupon Code Leaked, Causes Controversy

Who knew social media could cause so much controversy? (Or actually, who didn’t know). Ralph Lauren found itself in a hotspot this week after an employee leaked a 65% off employee discount code… Continue reading

Digital News: Pinterest Launches a New Shopping Feed

Pinterest is upping the game with its business products. Last week, it launched a new Gifts Feed. The Gifts Feed prominently displays various gifts Pinterest users can purchase- for others, or even themselves… Continue reading

What are promoted brand magazines on Flipboard?

I posted last holiday season about Banana Republic using a promoted brand magazine on Flipboard to drive holiday sales. Since then, other businesses have followed suit in hopes to reach consumers in a… Continue reading

Case Study: Hawaii Ramps up its Marketing

The tourism office of Hawaii has ramped up its marketing efforts this winter with a smart traditional and digital marketing campaign. The campaign is geo-targeted to specific areas across the United States. For… Continue reading

Facebook releases 10 tips to increase holiday sales

Facebook sent a nice email to business owners this week, providing a link with 10 tips and tricks to increase holiday sales using Facebook. The entire article can be found here, but I’ll… Continue reading

Case Study: B2B Company Corning uses Digital Marketing

It can be tough as a B2B marketer to sell digital marketing to upper management. The metrics for ROI are blurry and not often times difficult to trace back to end revenue. The… Continue reading

Businesses: Start your Holiday Marketing on Pinterest Now

Attention businesses everywhere: Halloween has ended, which means it is time to launch your holiday marketing on Pinterest. Businesses across the globe are already pinning their holiday content, driving user engagement and catching… Continue reading

Digital News: Pinterest Releases Promoted Pins

The time many marketers have been waiting for has finally arrived: Pinterest has launched its first official paid marketing opportunity. On September 19th, Pinterest announced it would soon be launching paid advertising with… Continue reading

Case Study: Timex and its Pin to Win Pinterest Contest

The watchmaker Timex joins the ranks of brands using Pinterest as an integral part of their online marketing. Like many, Timex has decided to host a Pin to Win contest on Pinterest, in… Continue reading

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