Category Archive: Bryan Nagy

Why Facebook is Ruining its own Marketing Capabilities

Since the controversial release of its IPO, Facebook has made news headlines weekly. Questions of its ability to make revenue, the release of additional shares, and the call for Mark Zuckerberg to leave… Continue reading

Promoted Trend Done Right – #CelebrateMJ

Promoted trends on Twitter are one form of the social network’s advertising offerings. However, time and time again brands test out this social media marketing with failure, generating negative engagements with users and… Continue reading

MARKETING SPOTLIGHT – Club Monaco Joins the Pinterest Contest Bandwagon

Pinterest “Pin to Win” contests are extremely popular with brands right now, in particular retail and home goods brands. The typical “Pin to Win” contest involves a brand creating a specially dedicated board… Continue reading

What the LinkedIn Profile Redesign Means

After making striking design changes to the LinkedIn homepage earlier this month, LinkedIn has confirmed it is rolling out new design for its users’ profiles. The new design will mimic the cleaner, more… Continue reading

Facebook Location-Based ads are Creepy

A few months ago Facebook announced they would be releasing location-based ads on their mobile apps, and it looks like these ads have now gone live. This week I was in Chicago, and… Continue reading

J.Crew targets “J.Crew-aholics”

J.Crew has released a new cheeky advertising campaign, targeting lovers of the brand that they call “J.Crew-aholics.” The campaign  uses humor and a bit of creativity to speak to those who appreciate the… Continue reading

MARKETING SPOTLIGHT- Nordstrom Continues its Pinterest Marketing

Nordstrom was one of the first major companies to embrace Pinterest, and it has become notorious for using it to advertise the latest fashion trends and store promotions. This month is no different… Continue reading

83 Million Facebook Accounts are Fake- What does it Mean?

A recent stat released by Facebook shows that around 83 million Facebook accounts are fake. This 83 million accounts for 8.7% of all Facebook accounts- 1.5% of total accounts are spam. The news… Continue reading

Hugo Boss Creates a Contest Using Social Media Site Pinterest

This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading

Using the Keyword Tool on Google AdWords for Personal Branding

In the digital age, it is extremely important to brand ourselves in our industries online. Social media and the ease of creating one’s own website has made it easy to do so, and… Continue reading

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