Marketing Spotlight – Mike and Ike Split
When you think of candy, you probably think of the big-name candy bar brands that spend millions of dollars a year on marketing campaigns. I think of Milky Way, Reese’s, 3 Musketeers, and… Continue reading
When you think of candy, you probably think of the big-name candy bar brands that spend millions of dollars a year on marketing campaigns. I think of Milky Way, Reese’s, 3 Musketeers, and… Continue reading →
Well, it looks like McDonald’s didn’t run into too much problems with their #Lunchtime promoted trend on Twitter today. Discussion around the #Lunchtime hashtag generally revolved around teens talking about lunchtime in their… Continue reading →
Well, I just wrote about McDonald’s butchering a promoted trend on Twitter in an article this weekend, and it looks like McDonald’s is promoting another trend on Twitter, this time a trend on… Continue reading →
According to a Q1 study by ad agency TBG Digital, Facebook ad engagement is down 8% from Q4 of 2011. The number comes as a surprise to many after the large Facebook conference held… Continue reading →
This morning I posted an article on mistakes businesses have made by neglecting to make their social media presence social and making their posts much too corporate. I mentioned that many executives get… Continue reading →
Guess what? Marketing Spotlight is back! After taking a few weeks hiatus, my weekly Marketing Spotlight column is back and taking a look at businesses using key social media tools. This week I’m… Continue reading →
A few weeks ago I reported on some great social media travel sites. This past weekend I was luckily enough to test some out for a trip I took to Chicago. Overall, they… Continue reading →
A lot has been going on in the marketing world! This weekend I’ll play catch up and cross off some items: 1. I’ll provide an update on how things went on my trip… Continue reading →
Well, the guys at Dartitup beat me to it. They just emailed all of their members a great INFOGRAPHIC about their site. Check it out! Women are from Pinterest, Men are from Dartitup
Taking a quick follow up from my post on Dartitup, the latest Pinterest-like site to target men, I wanted to include a how-to on using Dartitup. Luckily, Dartitup provides users a great visualization… Continue reading →