Category Archive: Social Media

Digital Thought Starter: How Pinterest Could Improve its Marketability

It is no secret that while Pinterest has become an extremely popular social network, it has lagged behind in usability for users and profitability for investors and businesses. The problem ultimately stems from… Continue reading

Case Study: The Olympic Games Launches Integrated Marketing Campaign

The Olympic Games launched a truly integrated marketing campaign last week. The campaign promotes “Olympic Day” and utilizes various social networks as well as the Olympic Games’ official website. What is Olympic Day?… Continue reading

Digital News: Facebook Releases Verified Accounts

Facebook officially launched verified accounts this week. The release allows well-known figures such as celebrities, politicians, and writers to have their Facebook Pages verified by Facebook as the real thing. The move applies… Continue reading

Digital Thought Starter: What Brands can Learn from JCPenney

After an extremely turbulent time since Ron Johnson first took over as CEO last February, JCPenney is now picking up the pieces. For over a year, the company saw profits dwindle and stock… Continue reading

Case Study: Targeting Men on Pinterest with DIY Network

The Target Despite the huge surge in Pinterest users since early 2012, men have been a particular sore spot for the social network. With pins of weddings, flowers, and doilies abound on Pinterest,… Continue reading

Case Study: Lord and Taylor Fails on Twitter

A word to the wise for brands out there: make sure you are triple checking your posts on social media. In an effort to discover businesses marketing themselves on Twitter today, I came… Continue reading

Digital Thought Starter: Travel Brands Missing out on Pinteresting Possibilities

I check social networks quite frequently to catch brands launching marketing efforts on the sites. I have been particularly focused on Pinterest since it is the most buzzed about social network at the… Continue reading

Digital News: Sponsored Post Captured on LinkedIn

In February, LinkedIn announced an addition to their advertising offering- Sponsored Posts. The posts are similar to ad products on other social networks, like newsfeed sponsored stories on Facebook or promoted tweets on… Continue reading

Pinterest Releases Web Analytics

After much anticipation, Pinterest has finally released their web analytics solution. The announcement was made across the web, and also found its way into Business user’s email addresses, as shown below. What is… Continue reading

  • Subscribe! Just enter your email address!

    Join 3,916 other followers
  • Share this:

    Facebook Twitter More...