Category Archive: Social Media

Brands take on the Pope Real Time

After years of social media marketing, quick thinking and fast implementation by brands has become a common routines. They’ve begun to realize the importance of acting quickly in the real-time environment social media… Continue reading

Pinterest Tests Site Redesign to Increase Engagement

Social network Pinterest is testing a new design for its users. Though the update is relatively small, it’s likely a stepping stone for a larger site overhaul many are predicting as Pinterest (continues)… Continue reading

Why Social Media needs to be Re-evaluated

Over the last 5 years, social media marketing has grown from a platform of skepticism by brands to an essential tactic of marketing plans. Unfortunately, as more and more businesses further incorporate social… Continue reading

New Twitter Ads to Launch

Well folks, the wait for Twitter to launch its advertising API may soon be over. This week the internet was buzzing with word from TechCrunch that Twitter is making plans to launch the… Continue reading

Pure Michigan Takes on Pinterest with Getaway Contest

The Pinterest bug has spread from moms, to brands, to men, and now to government organizations. The Michigan government, under the branding campaign “Pure Michigan” launched a Pin to Win contest on Valentine’s… Continue reading

Lowe’s takes on Instagram with #ProudMoment Campaign

Home improvement store Lowe’s looked to app-turned-social-network Instagram for its latest marketing tactic. Dedicated solely to the Instagram platform, the campaign is part of a long-tail marketing effort to reach customers in a… Continue reading

West Elm Launches Integrated Pinterest Campaign

Home goods store West Elm has taken the plunge into Pinterest marketing. The Pottery Barn-owned company launched its first Pinterest campaign January 22nd. The campaign centers around a Pin to Win sweepstakes and… Continue reading

Windows Releases Pinterest Contest

Contrary to the preconceived notions of many, Pinterest isn’t just about clothing, cooking, and weddings. If users spent a little bit of time to explore the site and connect with users who pin… Continue reading

Facebook Releases “Pages You Might Like” Non-Social Ad Units in Newsfeed/Mobile

Facebook ads have yet again become more confusing than ever.┬áThe social network has introduced a slew of ad products over the years, and it just got more confusing. At the end of last… Continue reading

Pinterest Surveys Business Users

Pinterest launched business profiles just a few months ago, and it appears the social media site is ready to see if users are actually using them. Last week owners of these profiles received… Continue reading

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