There’s no disputing the unexpected rise in popularity of the social networking site Pinterest since the beginning of this year. It’s quickly become one of the most widely used social sites on the… Continue reading
The time many marketers have been waiting for has finally arrived: Pinterest has launched its first official paid marketing opportunity. On September 19th, Pinterest announced it would soon be launching paid advertising with… Continue reading
The watchmaker Timex joins the ranks of brands using Pinterest as an integral part of their online marketing. Like many, Timex has decided to host a Pin to Win contest on Pinterest, in… Continue reading
The Pin It button has been available to websites for quite some time, but it’s always a great refresher for those just entering the Pinterest world. The Pin It button is a fantastic… Continue reading
When launching on Pinterest, one of the biggest challenges companies face is content. What should they share? What do their customers find engaging? How can this content be tied back to the brand… Continue reading
With the coming of the fall season, Home Depot released the “Let’s do this” campaign to motivate homeowners to take on do-it-yourself projects around their homes. To drive home the message, The Home… Continue reading
We’ve seen boards. We’ve seen contests. We haven’t seen something quite like this. With an incredibly unique idea, Four Seasons Hotels and Resorts is doing something that hasn’t been done, at least on… Continue reading
Pinterest has moved yet another step towards helping marketers market brands. The social network has begun sending out emails to users reminding them about brands whose content they have pinned. These emails go… Continue reading
It’s tough to find anyone in the marketing world against evaluating social media for a marketing plan. Many brands have seen great success on social networks. In fact, it has completely redefined some.… Continue reading
Ever since Oreo and Ford posted now legacy social media posts real-time during the 2013 Super Bowl, brands have been scrambling to be the next winner. Target took this on last night on… Continue reading
The purpose of Pinterest varies by brand, but the end goal is usually the same: engage with online users to increase brand recognition and drive sales. Brands are becoming more savvy with the… Continue reading
