The time many marketers have been waiting for has finally arrived: Pinterest has launched its first official paid marketing opportunity. On September 19th, Pinterest announced it would soon be launching paid advertising with… Continue reading
When launching on Pinterest, one of the biggest challenges companies face is content. What should they share? What do their customers find engaging? How can this content be tied back to the brand… Continue reading
The purpose of Pinterest varies by brand, but the end goal is usually the same: engage with online users to increase brand recognition and drive sales. Brands are becoming more savvy with the… Continue reading
Hot off the trail of their announcement of “rich pins”, Pinterest released yet another (likely) paid marketing today. In preparation for June 16th, Pinterest launched their official Father’s Day board. The board features… Continue reading
The Pinterest bug has spread from moms, to brands, to men, and now to government organizations. The Michigan government, under the branding campaign “Pure Michigan” launched a Pin to Win contest on Valentine’s… Continue reading
Contrary to the preconceived notions of many, Pinterest isn’t just about clothing, cooking, and weddings. If users spent a little bit of time to explore the site and connect with users who pin… Continue reading
Pinterest continued displaying its new-found support of brands early this month. Late last week, the popular social media site launched a “Pinspiration Calendar” just in time for the holiday season. The interactive calendar… Continue reading
Yet another brand has begun marketing on Pinterest, and this time it’s B2B and consumer brand Philips. The move comes as a bit of a surprise given Philips’ more traditional roots and corporate… Continue reading
Pinterest has received much media attention since earlier this year. Within only a few months, its number of users exploded and Pinterest was suddenly an overnight sensation. The rate of Pinterest adopters has… Continue reading
