Several brands proved Super Bowl Sunday that they truly get social media. Besides planning content days ahead of time, these brands and their agencies stayed on top of the latest happenings with the… Continue reading
Pinterest gave signals this week that it’s working towards becoming more brand friendly. The up and coming social media site officially launched business profiles, finally responding to cries from marketers and small businesses… Continue reading
When you think of exciting brands, it’s almost certain you won’t hear the name Goodyear come up in any discussion. The brand, around since the late 1800s, has always marketed itself as a… Continue reading
Early this February, I posted an article on the new marketing strategy being taken by JCPenney. In an effort to revive a dying business, Ron Johnson, the then new CEO of JCPenney, released a… Continue reading
This evening I was driving home in beautiful 75 degree weather, windows rolled down, music blaring, gorgeous sunset ahead. It’s moments like these that just give me so much marketing inspiration. It really… Continue reading
Well, I feel like I am reliving Google+ days with all of these invite-only social sites, but after about two weeks of waiting to get invited to Gentlemint, my invitation finally came! Gentlement… Continue reading
This week: – Facebook and it’s problem with big brand advertising – Twitter’s support for small businesses – Best practices and brands using Twitter – Big brand uses Twitter to release new products… Continue reading
Unless you’ve been away from the internet or not in contact with any woman, you’ve undoubtedly heard of Pinterest. Over the last few months, traffic has surged to the site, with January 2012… Continue reading
