#ThoughtsatWalmart – Another Social Media Mistake by a Big Company

Another company has fallen to the demise of bad PR and poor planning with a promoted tweets campaign. Walmart is running a promoted tweets campaign, and is unfortunately displaying their promoted tweets to users tweets with the currently trending hashtag #ThoughtsatWalmart. Apparently they are either using walmart as a keyword or (hopefully not) using the hashtag itself as a keyword to display their promoted tweets. Either way, this makes Wal-Mart the latest company falling to the wrath of promoted tweets gone wrong, putting them in questionable content: