Category Archive: Companies

Ralph Lauren Coupon Code Leaked, Causes Controversy

Who knew social media could cause so much controversy? (Or actually, who didn’t know). Ralph Lauren found itself in a hotspot this week after an employee leaked a 65% off employee discount code… Continue reading

Case Study: B2B Company Corning uses Digital Marketing

It can be tough as a B2B marketer to sell digital marketing to upper management. The metrics for ROI are blurry and not often times difficult to trace back to end revenue. The… Continue reading

Digital Thought Starter: Adding the “Pin It” Button to your Site

The Pin It button has been available to websites for quite some time, but it’s always a great refresher for those just entering the Pinterest world. The Pin It button is a fantastic… Continue reading

Case Study: Content on Pinterest

When launching on Pinterest, one of the biggest challenges companies face is content. What should they share? What do their customers find engaging? How can this content be tied back to the brand… Continue reading

Case Study: The Home Depot Releases “#LetsDoThis” Campaign

With the coming of the fall season, Home Depot released the “Let’s do this” campaign to motivate homeowners to take on do-it-yourself projects around their homes. To drive home the message, The Home… Continue reading

Case Study: Four Seasons Hotels uses Pinterest as a Concierge Service

We’ve seen boards. We’ve seen contests. We haven’t seen something quite like this. With an incredibly unique idea, Four Seasons Hotels and Resorts is doing something that hasn’t been done, at least on… Continue reading

Case Study: When Social Media Fragments your Marketing

It’s tough to find anyone in the marketing world against evaluating social media for a marketing plan. Many brands have seen great success on social networks. In fact, it has completely redefined some.… Continue reading

Target Gets Real with the VMA’s

Ever since Oreo and Ford posted now legacy social media posts real-time during the 2013 Super Bowl, brands have been scrambling to be the next winner. Target took this on last night on… Continue reading

Case Study: How Brands are Making Pinterest their new Catalog

The purpose of Pinterest varies by brand, but the end goal is usually the same: engage with online users to increase brand recognition and drive sales. Brands are becoming more savvy with the… Continue reading

Ad of the Week: Designed by Apple in California

The Ad The “Designed by Apple in California” ad was released by Apple a few weeks ago after their announcement of new products and iOS7 at the WWDC 2013 keynote address. The ad… Continue reading

  • Subscribe! Just enter your email address!

    Join 3,916 other followers

  • Share this:

    Facebook Twitter More...
  • Advertisements