Taco Bell and Old Spice Feud on Twitter- Great Example of Brands Using Social Media

Taco Bell is well-known for its effective, down-to-earth use of Twitter. This week, it continued its cheeky Twitter social media strategy by responding to another brand’s “harsh” tweet.

The brand duel started when Old Spice, another popular brand on Twitter for its non-corporate tweets, tweeted: “Why is it that ‘fire sauce’ isn’t made with any real fire? Seems like false advertising.” The tweet undoubtedly was in reference to Taco Bell’s fire sauce, a very hot condiment offered by the fast food chain.

In response to Old Spice, Taco Bell tweeted: “@OldSpice Is your deodorant made with really old spices?”

The tweet becomes a list of just a few snarky remarks Taco Bell has made to others on Twitter. And guess what? Taco Bell’s customers love it. With over 200,000 followers, Taco Bell is using Twitter how it should be used- to speak the language of its customers, not its corporation. Users aren’t on social media sites to be spoken to by a corporate communications team. They want to speak to someone one their level, and that’s just what Taco Bell’s marketing team has done.

If only more brands could take notice of this!

A look at some Taco Bell Tweets can be found here.

-Bryan Nagy

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