The tourism office of Hawaii has ramped up its marketing efforts this winter with a smart traditional and digital marketing campaign. The campaign is geo-targeted to specific areas across the United States. For… Continue reading
Ah, Flipboard. One of my favorite apps, particularly on the iPad. I am not the only one. The app claims 90 million users. With the huge user base, brands are trying to find… Continue reading
We’ve seen boards. We’ve seen contests. We haven’t seen something quite like this. With an incredibly unique idea, Four Seasons Hotels and Resorts is doing something that hasn’t been done, at least on… Continue reading
It is a common conversation in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing plans, business seminars, college courses, and entrepreneurs. There… Continue reading
Diet Coca-Cola partnered up with heart-health organization The Heart Truth this month for heart month. The partnership is a two-year strong relationship between the two organizations to help promote women’s heart health. As… Continue reading
Contrary to the preconceived notions of many, Pinterest isn’t just about clothing, cooking, and weddings. If users spent a little bit of time to explore the site and connect with users who pin… Continue reading
In a land of increasing belly sizes comes a surprising twist of fate. As America slurps on calorie-loaded sodas and shoves pounds of beef into their mouths, a company cashing in off of… Continue reading
Starbucks made a huge marketing push for its blonde roast coffee early this year. Dubbed the “lighter, mellower side of Starbucks”, the blonde roast was released late 2011. Using a wide array of… Continue reading
I have been an avid follower of Promoted Trends on Twitter. Not because I find them interesting, but because I find they’re used incorrectly by many businesses. Twitter displays trends along the left-hand… Continue reading
