Marketing Spotlight – H&M Uses Google+

Despite all odds against them, H&M is successfully using Google+ to reach their target audience across the globe. Users of Google+, which I’ve often ratted on for falling short of marketer (and user)… Continue reading

Google+ Creating Problems at Google?

Well, we all know my stance on Google+ as a social networking tool- it’s something that could have been great but was just missing that special something that set it apart from other… Continue reading

Marketing Inspiration

This evening I was driving home in beautiful 75 degree weather, windows rolled down, music blaring, gorgeous sunset ahead. It’s moments like these that just give me so much marketing inspiration. It really… Continue reading

Homeless Controversy Brewing at SXSW

Controversy is brewing at South by Southwest (SXSW) this week after an apparent marketing ploy outside the annual music, film, and interactive media conference in Austin. The advertising agency for SXSW, BBH Labs,… Continue reading

More Interest in Pinterest – but where are the Brands?

It comes as no surprise that interest in Pinterest is increasing exponentially. As the web (and water coolers across America) becomes ablaze with buzz about the latest social media tool, new visitors to… Continue reading

Facebook Introduces Interest Lists

Facebook has quietly begun testing a new feature called interest lists. Similar to what you can find on Twitter, users will be able to bucket different pages and profiles into separate lists, such… Continue reading

Facebook Announces New Brand Timelines

Yesterday was a big day in the social media world. Facebook announced brand pages would be taking on a design change, moving from their current profiles to new Timeline profiles like the ones… Continue reading

Google+ Users Only Spend 3 Minutes per Month on the Site!

I’m not surprised to announced that recent data from comScore shows that Google+ users spent only 3.3 minutes per month on the site in January, down from 4.8 in December. This number pales… Continue reading

Learning from Intel for YouTube Best Practices

YouTube is undoubtedly a popular social media channel for users who like to share and comment on videos. The question many businesses have, however, is how to use YouTube to help market their… Continue reading

Marketing Spotlight – Nordstrom Does Things Right on Pinterest

This week has been a week of buzz around Pinterest, the online social pinning board that allows users to pin photographs from across the internet to various boards they create based on their… Continue reading

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