Case Study: B2B Company Corning uses Digital Marketing
It can be tough as a B2B marketer to sell digital marketing to upper management. The metrics for ROI are blurry and not often times difficult to trace back to end revenue. The… Continue reading
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Businesses: Start your Holiday Marketing on Pinterest Now
Attention businesses everywhere: Halloween has ended, which means it is time to launch your holiday marketing on Pinterest. Businesses across the globe are already pinning their holiday content, driving user engagement and catching… Continue reading
Digital News: Pinterest Releases Promoted Pins
The time many marketers have been waiting for has finally arrived: Pinterest has launched its first official paid marketing opportunity. On September 19th, Pinterest announced it would soon be launching paid advertising with… Continue reading
Case Study: Timex and its Pin to Win Pinterest Contest
The watchmaker Timex joins the ranks of brands using Pinterest as an integral part of their online marketing. Like many, Timex has decided to host a Pin to Win contest on Pinterest, in… Continue reading
Digital Thought Starter: Adding the “Pin It” Button to your Site
The Pin It button has been available to websites for quite some time, but it’s always a great refresher for those just entering the Pinterest world. The Pin It button is a fantastic… Continue reading
Case Study: Content on Pinterest
When launching on Pinterest, one of the biggest challenges companies face is content. What should they share? What do their customers find engaging? How can this content be tied back to the brand… Continue reading
Case Study: The Home Depot Releases “#LetsDoThis” Campaign
With the coming of the fall season, Home Depot released the “Let’s do this” campaign to motivate homeowners to take on do-it-yourself projects around their homes. To drive home the message, The Home… Continue reading
Case Study: Four Seasons Hotels uses Pinterest as a Concierge Service
We’ve seen boards. We’ve seen contests. We haven’t seen something quite like this. With an incredibly unique idea, Four Seasons Hotels and Resorts is doing something that hasn’t been done, at least on… Continue reading
Digital News: Pinterest Sides with Marketers; Reminds Users about Brands they’ve Pinned
Pinterest has moved yet another step towards helping marketers market brands. The social network has begun sending out emails to users reminding them about brands whose content they have pinned. These emails go… Continue reading
Case Study: When Social Media Fragments your Marketing
It’s tough to find anyone in the marketing world against evaluating social media for a marketing plan. Many brands have seen great success on social networks. In fact, it has completely redefined some.… Continue reading
